Marketing strategies for tire specialists

To be successful, every business needs to make itself known and today the best tool to achieve this is to position itself on the web. 

Tire specialists are no exception, as they can take advantage of digital tools and promotional campaigns on the Internet to acquire new customers, but also to keep old ones updated.

In this article, we will look at some useful tips for creating an effective marketing strategy for tire sellers.

Marketing for tire specialists

Here are some practical tips to introduce you to the world of the web.

1)       Creating a website or a social page is the first step to “virtually” open the doors of the store. 

          It is important to enter all the information on the web page that may be useful for those who want to reach the physical store, for example opening hours, address and booking methods.

          The page must contain images and texts that give an idea of ​​seriousness and professionalism: this will help create a good brand identity and will help increase the value of your work in the perception of customers.

Once the social page or the site will be live, constantly dedicated to updating the contents: the more information and posts publish, the more interactions and chances of reaching users interested in your services.

2)       Do not forget to optimize the site for SEO to appear among the first results of search engines. It is not enough, in fact, to set up a web page, but it must also be made visible to users who are doing a search on the subject.

          By doing a job of geolocating your content you will have a much better chance of being found on the Internet. 

          For example, start by entering all the GPS information (postcode, city, street and house number) in the Contacts section and open a Google My Business card. 

3)       Stay close to your customers. How? Prepare a direct marketing communication. There are several tools to communicate directly with your customers, to keep them updated on news or to inform them of ongoing promotions. 

          Email marketing and newsletters, for example, allow you to stay in touch with users and send them periodic communications. 

          In this way, even in the months when there is less demand for the product, you will remain close to the customers and keep the attention high. There are also other means of communication such as SMS Marketing, which the tire dealer can use to send appointment reminders.

4)       An alternative way to reach customers is Youtube. Car enthusiasts particularly appreciate the video tutorials that professionals in the sector upload online. 

          In this way, the tire dealer has the opportunity to directly show the quality of the products and their expertise in carrying out manual work closely related to changing tires. 

          The topics to talk about can be various: advice on which tires to choose according to the season, comparison between tires, assembly and maintenance techniques, and much more. 

          The informative video can also become an opportunity to create sales opportunities for your products and services. If, then, you try to leverage the quality of the goods you supply and the importance of choosing a professional to entrust the car to, entice users to visit your store.

5)       Collaborating with other professionals in the automotive sector can be a tool to multiply the possibilities of making yourself known. For example, if you only deal with the sale of tires, contact a tire fitting workshop in your area to advertise your company on their social web channels; in turn, you will try to give information about your collaborator's services on your channels. 

          In this way, at practically no cost, you will have access to an additional means of communication and both businesses will be able to benefit from it without hindering the work of the other. 

          In the physical store, you can also do this by placing flyers or business cards from your co-worker at the checkout and inviting people who have just bought a set of tires in your store to come to them for assembly. 

We have seen, in this article, some strategies suitable for building tire dealer marketing. We hope they will be useful for you to better sponsor your company and bring new customers.