Tyres YOKOHAMA

The Japanese company Yokohama Rubber Company founded in 1917 in Tokyo, produces a wide range of tires for utility cars, sports cars, SUVs and car tires brand Advan, the company's flagship product.

Its strength is mainly centered on technology, based on research and development, to guarantee tires with a high safety standard and at the same time with characteristics that respect the environment, where Yokohama has invested heavily over the years.

YOKOHAMA: RESEARCH AND DEVELOPMENT

CENTERS RADIC is the first research and development center located at the Hiratsuka factory, but also has other centers such as Yokohama Development Center America in the United States and at the Yokohama China Technical Center in China. 

In addition to the research and development Yokohama test and research center D-PARC, located in Daigo-machi, where numerous tests are carried out on the track at high speed, both on dry and wet roads and above all on winding road surfaces built ad hoc.

YOKOHAMA: RANGE OF TIRES 

Manufacturer boasts a range of tires for all driving needs!

• ADVAN

The high-performance road tire, as well as the competition tire.

• BluEarth

Made for the environment, silent to reduce driving stress and with three strengths: fuel economy, wet grip and wear resistance.

• iceGUARD

Rubber without nails for excellent performance on ice and at the same time on dry and wet surfaces.

• GEOLANDAR

Made for all SUVs, GEOLANDAR offers excellent comfort for long journeys and excellent abrasion resistance.

To date YOKOHAMA has reached a very high quality and technological standard, which has allowed excellent road safety and high performance for all types of cars, without ever neglecting driving comfort and sustainability, which today is the key to success!