Tyres MICHELIN

Since the beginning of the activity, the French brand has chosen to establish its headquarters in Clermont-Ferrand. Over the decades, the company has experienced a truly remarkable expansion. 1891 was the year of the first removable tire for bicycles, followed three years later by rubber for carriages and four years later by cars. The growth of the brand appeared unstoppable, with the prospect of creating tires suitable for all occasions.

 

A similar development saw the collaboration of an experienced and qualified staff, ready to create models capable of lasting for a long period of time. On the other hand, the pursuit of maximum safety has always been one of Michelin's main prerogatives. After managing the Citroen car brand for over forty years, the group has gradually absorbed Kléber and the tire division of BF Goodrich, broadening its horizons and increasing its role as a point of reference.

 

Today the company focuses intensively on the search for sustainable mobility, which causes an increasingly limited environmental impact. The Group can count on nine research and development centers globally, combined with 117 production sites, approximately 125,000 employees and a commercial presence in over 170 countries. Each activity is added with the precise aim of gaining greater credibility, knocking down the competition thanks to the ability to grasp every customer need on the fly.

 

To all this, we must add Michelin's constant commitment to car and motorcycle racing. The brand supplied several Formula 1 teams on two occasions, from 1977 to 1984 and from 2001 to 2009, the year in which it applied as a sole supplier and was beaten by Pirelli. Furthermore, he worked in the World Championship from 1973 to 2008 and has been the sole supplier in the World Rally Championship since 2011.

 

The victories achieved in the various competitions have only made the Michelin man even more important, synonymous with a company among the most recognized worldwide. Michelin continues to work to introduce cutting-edge solutions and does not stop expanding its commercial horizons.



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